Privacy policy
Privacy Policy
Last updated: September 4, 2026
Dang Good Pet Marketplace, operated by Aella Product Group Inc. ("Dang Good Pet Marketplace," "we," "us," or "our"), operates this store and website, including related information, content, features, tools, products, and services (collectively, the "Services"). Our store is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit or use the Services, make a purchase or other transaction, click certain third-party or affiliate links, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy concerning the collection, processing, or disclosure of personal information, this Privacy Policy controls.
Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understand the practices described in this Privacy Policy.
Personal Information We Collect or Process
For purposes of this Privacy Policy, "personal information" means information that identifies, relates to, describes, or can reasonably be linked to you or another person. It does not include information that has been collected anonymously or de-identified so that it cannot reasonably be linked to an individual.
Depending on how you interact with the Services, where you live, and applicable law, we may collect or process the following categories of personal information:
Contact details, such as your name, billing and shipping address, phone number, and email address.
Payment and transaction information, such as payment method, payment confirmation, items purchased, returns, exchanges, cancellations, and transaction history. Payment card information may be processed by Shopify and its payment providers rather than stored directly by us.
Account information, such as your username, password, preferences, and settings, if you create an account.
Shopping activity, such as products you view, add to your cart or wishlist, or purchase.
Communications with us, including information you provide when contacting customer service or otherwise communicating with us.
Device and technical information, such as your browser, device type, network connection, IP address, cookie identifiers, and similar identifiers.
Usage information, including how and when you interact with or navigate the Services.
Sources of Personal Information
We may collect personal information:
Directly from you when you create an account, make a purchase, subscribe to communications, contact us, or otherwise provide information.
Automatically through the Services, including through cookies and similar technologies.
From Shopify and other service providers that support our website, payments, analytics, customer service, fulfillment, shipping, advertising, and other business operations.
From business, advertising, affiliate, and other third-party partners, as permitted by law.
How We Use Personal Information
Depending on how you interact with us, we may use personal information to:
Provide, operate, tailor, and improve the Services, including processing transactions, fulfilling orders, arranging shipping, managing accounts, processing returns or exchanges, remembering preferences, and providing product recommendations.
Communicate with you, including providing customer support and sending transactional or account-related messages.
Market and advertise our products and Services, including sending promotional communications where permitted and providing or measuring personalized advertising.
Protect the Services and our customers, including detecting, investigating, and preventing fraud, security incidents, illegal activity, or misuse.
Comply with applicable law, legal process, regulatory obligations, and enforce our terms and policies.
Affiliate Links and Third-Party Retailers
Dang Good Pet Marketplace is a curated marketplace and may feature products, recommendations, or links from third-party brands and retailers. Some links on the Services may be affiliate links. This means we may earn a commission or other compensation if you click a link and make a qualifying purchase, at no additional cost to you.
When you click an affiliate link and leave our website, any purchase you make on the third-party retailer's website is processed by that retailer, not by Dang Good Pet Marketplace. The third-party retailer may collect and process personal information, including payment, shipping, and account information, under its own privacy policy and terms. We do not control the privacy or security practices of third-party websites.
We may receive limited information from affiliate partners about referral activity, such as whether a link resulted in a qualifying transaction or commission. The information made available to us depends on the applicable affiliate program and partner.
How We Disclose Personal Information
We may disclose personal information to third parties for legitimate business purposes, subject to this Privacy Policy, including:
Shopify and vendors or service providers that perform services on our behalf, such as payment processing, website hosting, IT services, analytics, customer support, cloud storage, fulfillment, and shipping.
Business, advertising, and marketing partners that help us promote or measure the Services, subject to applicable privacy rights.
Third parties when you direct us to disclose information, request a service that requires disclosure, or consent to the disclosure.
Our affiliates or companies within our corporate group.
Parties involved in a potential or completed business transaction, such as a merger, acquisition, financing, reorganization, or sale of assets.
Government authorities, courts, regulators, or other parties when necessary to comply with law, valid legal process, protect rights or safety, or enforce our terms and policies.
Relationship with Shopify
The Services are powered by Shopify. Shopify collects and processes personal information about your access to and use of the Services to provide and improve Shopify-powered services. Information you submit through the Services may be transmitted to Shopify and other service providers, including providers located outside the country where you reside.
We may also use Shopify features that use information from interactions with our store and, where applicable, interactions with other merchants to support functions such as analytics, personalization, fraud prevention, and advertising. In circumstances where Shopify independently determines how personal information is processed, Shopify is responsible for that processing and for responding to applicable privacy-rights requests relating to that processing. Please review Shopify's Consumer Privacy Policy and Privacy Portal for additional information.
Cookies and Similar Technologies
We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to operate the Services, remember preferences, understand how visitors use the website, measure performance, prevent fraud, and support advertising or marketing. Depending on where you live, you may have choices regarding certain cookies or uses of information through the privacy controls made available on the Services.
Third-Party Websites and Links
The Services may contain links to websites, social media platforms, affiliate retailers, or other online services that we do not own or control. We are not responsible for the privacy, security, accuracy, or practices of those third parties. We encourage you to review the privacy policies and terms of any third-party website before providing personal information or completing a transaction.
Children's Data
The Services are not intended for children, and we do not knowingly collect personal information from children under the age required by applicable law to consent to such processing. If you are a parent or guardian and believe a child has provided personal information to us, please contact us using the information below to request deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share, as those terms are defined under applicable law, personal information of individuals under 16 years of age.
Security and Retention
We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no security system or method of transmission is completely secure, and we cannot guarantee "perfect security." Please do not send sensitive or confidential information through unsecured channels.
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to maintain accounts, provide the Services, complete transactions, comply with legal obligations, resolve disputes, prevent fraud, and enforce agreements and policies. Retention periods may vary depending on the type of information and applicable requirements.
Your Privacy Rights and Choices
Depending on where you live and applicable law, you may have some or all of the following rights. These rights are not absolute and may be subject to exceptions:
Access / Know: request access to certain personal information we maintain about you.
Delete: request deletion of certain personal information we maintain about you.
Correct: request correction of inaccurate personal information.
Portability: request a copy of certain personal information in a portable format, where applicable.
Opt Out of Sale, Sharing, or Targeted Advertising: where applicable, request to opt out of certain uses or disclosures of personal information for targeted advertising or activities legally defined as a sale or sharing.
Manage Marketing Communications: unsubscribe from promotional emails using the unsubscribe link in those messages. You may still receive non-promotional communications relating to transactions, your account, or customer service.
Where required by applicable law, we will honor recognized opt-out preference signals, such as Global Privacy Control, as supported by Shopify and our website configuration. We may need to verify your identity before completing certain requests. You may also be permitted to use an authorized agent. We will not discriminate against you for exercising applicable privacy rights.
Complaints and Appeals
If you have a complaint about how we process personal information, please contact us using the information below. Depending on where you live, you may have the right to appeal a decision we make regarding a privacy request or to lodge a complaint with an appropriate data protection authority.
International Transfers
We, Shopify, and our service providers may transfer, store, or process personal information in countries other than the country where you reside. Where required, transfers from the European Economic Area, United Kingdom, or other jurisdictions will be made using legally recognized safeguards, such as adequacy decisions or applicable standard contractual clauses.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technology, Services, legal requirements, or other operational reasons. When we do, we will post the revised Privacy Policy on the website, update the "Last updated" date, and provide any additional notice required by applicable law.
Contact Us
Dang Good Pet Marketplace
Montclair, NJ 07042
United States
Email: hello@DangGoodMarketplace.com